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The Importance of a Sales Funnel System

Apr 6

An effective sales funnel can help you guide qualified prospects through the sales process so that they purchase from you and remain loyal customers. Sales funnels assist businesses determine how to get hold of their audience's attention, overcome objections, improve engagement and make more sales.

 

1. Attention

This is the first step to inform your audience about your business as your audience probably don't know about you in any way. Place your advertisements in places where your target audience will be able to see them. You can also publish news releases, create a keyword-rich blog post or hold free webinars. The goal is to convince your prospects to sign up to your mailing list, and follow you on social media, because they are interested.


2. Keep Them Interested

Now that your prospect has joined your email mailing list, you need to keep them interested and offer additional value to them. Your goal is to inform them about your services or products and demonstrate how you can help them solve their issues. Although the information you send them might still be in the same form as in the attention stage (blog posts, eBooks, videos etc. The information you provide them during this stage must be more specific.


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3. Consider

The potential customer is now aware that they need your product or service. However, they require more details to decide if yours is most suitable for their issue. Being intimate with your customers in this moment will allow them to understand how your products will solve their problem and get them to believe in you more.

Use webinars, consultation calls testimonials, product demonstrations, testimonials, and demonstrations of your product to get feedback from customers who have used your product or service.

As prospects are gathered into the funnel, you need to immediately start the leads qualification process. This stage is where most of your action occurs. The faster you can sort the leads the faster you will be able to move them down the funnel and convert the opportunity to the sale. This stage is where you must keep in touch with your prospect.

You can ask them questions about their experience with your content and maybe ask them for suggestions on how you could do to improve your site. Your user experience must be exceptional. Keep them entertained (sometimes known as nurturing) by providing them with activities on your website, such as contests online or video. This is the way to acquiring future loyal customers.

After they are engaged, you can now offer them value. There are many ways to help them with reports and infographics, tips sheets, answering inquiries, free consultations, or offering information. Your ability to create value can help you get the funnel smoothly.

Make everyone smile! Your customers should feel that they have received something of value after they have left your website. Do not be apathetic and thank your customers for the time they spent with you. This will make their experience extraordinary.

4. Intent

The prospect has made the decision to buy the product. The prospect now needs to choose the product that best suits their needs. Your blog posts will create confidence in your readers about the top offerings and services that you offer. An email newsletter can help your brand stand out as an expert.

5. Evaluation

Potential customers are already convinced that they need products like yours. At this stage you're telling your prospect that you're the right person to do the job and not anyone else. This can be accomplished through many forms of content. These include product-focused reports, webinars and limited time coupons or consultations that make people buy immediately.

6. Buy Stage

This is the where your prospect makes an actual purchase. However, it's not done. The sales funnel is opened. It is important to guide your customer onto your other products and into an entirely new sales funnel. If they've previously purchased from you, they are much more likely to buy from you again because they believe in your company and trust that you will give them the information they require to resolve their issues.

If you plan it properly the sales funnel can turn leads into customers, and automate your business.

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For more information, check out this channel to find more information about digital and marketing details.

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